The Passion Behind the Icon

“Cancer … Beat It!” was created in 2003 by Jeanne and Steve Gordon when they received shattering news. Jeanne was diagnosed with Stage 4 lung and brain cancer. Jeanne, who brought an infectious positive strength to life, refused to give up. Although she was given only six months or less to live, she battled her illness for two and a half years.

The inspiration for “Cancer … Beat It!” came when Jeanne was undergoing treatment. As she and Steve sat in waiting rooms at doctors’ offices and cancer treatment facilities, they looked for things to give them encouragement – something positive to read or something that offered hope. What they found was depressing: brochures on Hospice or how to purchase a wig.

Jeanne and Steve felt compelled to create a message of hope and defiance for themselves and others. “Cancer … Beat It!” is that message. The bold, primary-colored icon with the two-line slogan – “Cancer … Beat It!” expresses vehemence … Cancer – GET LOST! Beat it!!

Although Jeanne’s battle with cancer ended in 2006, the campaign continues. Please tell us your story so we may spread the message of hope and help others say, "Cancer ... Beat It!"